Political Ads

Center For Public Integrity

Consider for a moment this number, 66,636.

As of October 24, that is the number of political ads aired in North Carolina this election year. And just for state level races, think governor on down.

Now money in politics, that should not surprise you. But these numbers might. "The estimated cost of those ads is about $32 million." That’s Ben Weider from the Center for Public Integrity. The totals reached by poring through data primarily compiled by Kantar Media.

Screen Grab of Pat McCrory campaign ad

Governor Pat McCrory’s reelection campaign is out with a provocative new ad.

It’s a testimonial, featuring a survivor of sexual assault speaking in favor of House Bill 2.

But the ad may give the wrong impression of the circumstances surrounding her assault.

It’s not the content but the context of the ad that raises questions.

YouTube

Last month, Governor Pat McCrory signed off on cuts to both personal income and corporate tax rates. Now, the conservative group Americans for Prosperity wants to say thank you. And it's spending a lot of money to do so.

What’s the best way to say thank you to a politician? With a happy television ad, of course. One with loads of smiling people and upbeat music. Why are they smiling? "Because Governor McCrory and the General Assembly cut income taxes again," says the narrator.

Courtesy of Carolina Rising

A new ad which began airing statewide Tuesday focuses on one of Thom Tillis’s biggest political defeats this year. But there’s a twist: This is a pro-Tillis ad.


Youtube

Charlotte’s NBC affiliate has failed to properly disclose information on political ads.  This is the claim being made by two national watchdog groups.  And they’ve asked the Federal Communications Commission to take action. 

Tom Bullock/WFAE News

Many of the political ads you see and hear are produced by independent third-party interest groups. They are called “independent” because it’s illegal for these groups and candidates to coordinate their campaigns.

But this year it’s harder to distinguish between these groups and some candidates in North Carolina’s U.S. Senate Race.

This year the campaigns of Thom Tillis and Kay Hagan are pushing the boundaries of election law.


Courtesy of American Petroleum Institute

Just when you thought the political ads were over, there’s this TV ad that features U.S. Senator Kay Hagan

“Senator Kay Hagan can make energy a big part of improving our economy. She can choose economic growth and American jobs, not slow them with job-killing energy taxes,” says a female voice as images of workers interspersed with shots of Hagan appear on the screen.

Flickr/AndyCarvin

There’s a lot of money going into political advertising for presidential candidates in North Carolina. But you may not have noticed if the only language you speak is Spanish. In Charlotte, publishers and editors of Spanish-language media say they’re surprised they’re being overlooked.