New Orleans Hornets

Local News
5:59 pm
Thu February 20, 2014

The Business Of Bringing 'Hornets' Back To Charlotte

Owner Michael Jordan and Chief Marketing Officer Pete Guelli announced the name-change in May.
Michael Tomsic

After 12 years away, one of Charlotte's most beloved brands is coming home. Next season, Charlotte's NBA team will once again take the court as the Hornets. The Bobcats announced the change last summer, and the organization is taking about a year and a half to transition. WFAE's Michael Tomsic reports on the business of bringing the Hornets back.


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Charlotte Observer
10:44 am
Thu December 6, 2012

$3 Million Question: Will Nostalgia, Money Follow 'Hornets' Nickname?

Lids, a store that sells sport, fashion and collegiate hats, started carrying merchandise with the Charlotte Hornets logo a year ago and according to store manager, Adrian Splawn,
Credit Melissa Melvin-Rodriguez / Charlotte Observer

  The Charlotte Bobcats face a $3 million decision: Is it worth the investment to change the team’s name to “Hornets,” hoping to capture the nostalgia for Charlotte’s original NBA team?
 Reports Tuesday said Tom Benson, the new owner of the New Orleans Hornets who said he wants to change his team’s nickname to something that represents that city, has chosen “Pelicans” as that new name.

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