Bank of America 500

Local News
2:40 pm
Sun October 13, 2013

BlueCross BlueShield Goes Racing For Obamacare Customers

The entrance to Blue Cross Blue Shield's part of the fan zone is right near Bojangles' and Krispy Kreme trucks.
Credit Michael Tomsic

Fast cars, greasy food, cold beer and a health insurance quote. Racing fans could find all those things Saturday at the Charlotte Motor Speedway. Blue Cross Blue Shield set up shop at the NASCAR race to tell people about how health care laws are changing, and find new customers in the process.

Just past a booth selling Ole Smoky Tennessee Moonshine, the smells of Krispy Kreme doughnuts and Bojangles’ fried chicken mix together right before you come across North Carolina’s largest health insurance company.

Welcome to the Bank of America 500.

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