Martin Short Promises 'Evening You Will Forget' / Recovering From High-Profile PR Gaffes

Apr 20, 2017

Credit Brillstein Entertainment Partners

Thursday, April 20, 2017

Martin Short talks about comedy and his career, and what to expect from his live performance with Steve Martin on Saturday. Then, crisis management for corporations. When everything goes wrong, how do you make it right?

PART ONE

Martin Short is widely-known for his eccentric characters and comedic impressions. The Canadian-born comedian has been a cast member on SCTV and Saturday Night Live, and starred in popular films, including Three Amigos and Father of the Bride. He also made his way to Broadway and picked up a Tony Award along the way. 

But outside of his well-known characters, from Jiminy Glick to Ed Grimley, Jr., who is Martin Short?

Mike Collins spends some time with Martin Short ahead of his Saturday performance in Charlotte with fellow comedian Steve Martin.

EVENT INFO

Steve Martin and Martin Short: An Evening You Will Forget for The Rest of Your Lives, Saturday, April 22, 8 p.m., Ovens Auditorium

PART TWO

"If you don't like what's being said, change the conversation."

That public relations advice from Mad Men's Don Draper is needed more than ever for some major companies, including Wells Fargo and United Airlines, after high-profile scandals and unflattering incidents.

Wells Fargo has run TV and print ads to drive home the message that the bank is trying to right the wagon after the bogus account scandal. United Airlines has yet to recover its footing after the viral video of a passenger being dragged off a flight to make room for employees. 

How does a company recover from being put through the public relations wringer?  What works and what doesn’t?

GUESTS

Steven Cox, professor of marketing, Queens University of Charlotte, McColl School of Business

Anne Marie Holder, CEO, Spark Strategic Ideas

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