Butterfinger Celebrates 90ish Birthday

Jan 2, 2013
Originally published on January 2, 2013 11:16 am
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And our last word in business might make you hungry. It's crispity, crunchity Butterfinger, as in the peanut butter and chocolate candy bar, which designated the year 2013 as its 90-ish birthday.


That's 90-ish because, while there is a trademark document that dates back to 1928, the company believes the candy bar was first promoted in 1923. So, you know, 85, 90, 90-ish is what the people at Nestle settled on as Butterfinger's official age.

GREENE: Now, the name comes from old sports slang from the '20s to describe ballplayers who couldn't quite hold onto baseballs or footballs, you know, they're butterfingers.

The Curtiss Candy Company, which was based in Chicago, made Butterfinger and also the Baby Ruth candy bar.

INSKEEP: They're both made now by Nestle.


GREENE: And that is Bart Simpson, Butterfinger's most famous spokesman. But that sweetness didn't last forever. After Butterfinger ended its contract with "The Simpsons," the candy became fair game for the show's writers. In one episode, Springfield is named the world's fattest town. In response, Marge Simpson takes on the Motherloving Sugar Company and gets sugar banned forever. All of Springfield's sugary treats end up in a bonfire.



INSKEEP: But somebody must, because the candy is still for sale, having survived its ribbing from "The Simpsons."

That's the business news on MORNING EDITION, from NPR News. I'm Steve Inskeep.

GREENE: And I'm David Greene. Transcript provided by NPR, Copyright NPR.