BofA and NFL Reach Deal

Aug 17, 2007

Bank of America and the NFL announced a deal that makes the Charlotte company the official bank of the nation's most popular pro-sports league. It's the latest in a growing sports marketing portfolio for Bank of America. To analyze that trend, WFAE's Scott Graf spoke with Dr. Robert Roundtree, a sports marketing professor at UNC-Charlotte. Scott first asked why any company wants an official designation.