The Charlotte Bobcats have unveiled a new logo for their planned renaming as the Charlotte Hornets next year. It’s teal and purple, with lots of sharp lines, a pointed stinger and piercing eyes.
Hornets owner Michael Jordan unveiled the team’s new visual branding at halftime of Saturday night’s game against the Utah Jazz. The Bobcats will bring back the city’s old NBA team name in the 2014-15 season.
In a press release, the team said, “The logo represents several characteristics of actual hornets, including their swarming and attacking nature, along with their fierceness and relentlessness when protecting their nests. These same characteristics connect with the city of Charlotte itself. The city’s rebelliousness, aggressiveness and protective attributes date to the Revolutionary War when British commander General Cornwallis referred to Charlotte as ‘a hornet’s nest of rebellion.’”
Said Bobcats President Fred Whitfield: “We developed a logo that physically depicted the characteristics and DNA of the type of team we want on the court, as well as those of hornets and the city of Charlotte.”
The team also plans to bring back its beloved former mascot, Hugo the Hornet.
Read more and see all the new logo variations on Bobcats.com
Meanwhile, the Bobcats' recent string of wins came to an end at last night's game. The Jazz walked away with an 88-85 victory at Time Warner Cable Arena.