tech command center

Local News
9:47 am
Wed March 5, 2014

NASCAR, Other Pro Sports Staff High-Tech Social Media Centers

13 46-inch TV screens display charts, tweets and the races in the NASCAR Fan and Media Engagement Center.
Michael Tomsic

NASCAR, the NFL and other pro sports are combining high-tech data analytics with old-school public relations. They've built what are basically tech command centers where employees engage with fans and monitor trends on social media. The centers have been popping up over the past five years or so, and one of the newest ones is in Charlotte.


Read more