Hey North Carolina, it’s time to get branded. Don’t worry, no hot implements will be used. But branding was big news at a recent meeting of the state’s Economic Development Board.
They want to spend $1.5 million on a new slogan to attract tourists and businesses to our fair state. So WFAE's Tom Bullock decided to peel back the onion on this attempt at sloganeering.
Full disclosure: I just moved here a few months ago. But even I know North Carolina has a state slogan, “First in Flight.” It’s even on our licenses plates. And license plates don’t lie right?