Fernando Aguirre

Jeremy Brooks https://creativecommons.org/licenses/by-nc/2.0/

WFAE's Duncan McFadyen reports on the mixed reactions to Wednesday’s news that Chiquita plans to close its corporate headquarters in Charlotte.

Were Chiquita's Bananas Good For Charlotte?

May 21, 2013
Tanner Latham

Chiquita will hold its annual shareholders meeting in Charlotte for the first time Thursday.  It's a sign the company's relocation from Cincinnati is complete – and it's an opportunity to take a look at what Charlotte taxpayers got for the generous tax incentives they gave Chiquita.

Julie Rose

The new CEO charged with restoring Chiquita's profits is on the job now and busy introducing himself to the company's 20,000 employees.

Just before speaking with WFAE, he met with an auditorium full of Chiquita employees clad in blue and yellow shirts. Lonergan was impressed.

"That's a really interesting thing for me, because I came here because I have passion for the legacy of this brand and the future potential that it has," says Lonergan. "I also came here because every person I met wears that passion on their sleeve, literally."

Chiquita Names New CEO

Oct 3, 2012

Chiquita's new CEO is better versed in selling soap than bananas, but the company's board believes it needs a someone with turnaround experience right now and Edward Lonergan is their choice. 

News of CEO Fernando Aguirre's exit from Chiquita last month caused some angst in Charlotte. He's been ever-present around town and on Twitter as the charismatic, bow-tie wearing face of the company. . . not to mention the man city leaders dealt with in wooing Chiquita's headquarters here with significant incentives.

Chiquita CEO Shares Lessons On The Way Out

Aug 15, 2012

Layoffs and cost-cutting are underway at one of the most recent marquee companies to relocate to Charlotte. Chiquita Brands International announced a restructuring plan last week that will cut 300 jobs in the coming months, including 15 here in Charlotte. . . and that CEO Fernando Aguirre is on his way out.

It was a disappointing surprise for the Charlotte business community, but not for Aguirre.

He was pleased to see banana pudding on the menu for business leaders at a Rotary club lunch yesterday