Amid all the grim economic news the last few years, business has been quite good for dollar store retailers. The tanking economy prompted many people to give them a try.
The trend has helped Matthews-based Family Dollar's stock rise 40 percent in the last 3 years. Now, Family Dollar is trying to position itself for when the economy recovers. It has a new marketing strategy, and the company has hired a full-time ad agency for the first time in its 50-year history.