Research News
5:46 am
Mon December 31, 2012

Why Charities Need To Consider Donors' Political Views

Originally published on Mon December 31, 2012 5:49 am

As American make contributions to various charities at the end of the year, there is increasing evidence that politics is playing a role in their decisions. Research suggests that the way the charity presses certain ideological buttons predicts whether liberals or conservatives will pony up a donation.