Managing the role of social networking in our professional and personal lives is a growing challenge. We explored that issue in our Public Conversation - "Social Media: Taming The Beast." The positive and negative potential of social media in our professional and personal lives was a key topic of the lively discussion. Panelists and audience members also discussed best practices and potential pitfalls in the increasingly complex task of using and managing social media in today's culture. Panelists were Attorney Jonathan Crotty, Parker Poe, Dani Burns, FairPoint Communications, John A. McArthur, Assistant Professor of Communication, Queens University of Charlotte. Moderator was WFAE's Julie Rose.