Free media is when you get exposure that's better than advertising. The company sent out some tweets during the Super Bowl but there were a lot of typos. The mistakes gained national attention. The company said it had been tweeting while wearing mittens — products Penney was promoting.
J.C. Penney's Typo-Riddled Tweets Attract 'Free Media'
By editor • Feb 3, 2014
Originally published on February 3, 2014 7:43 am